Shopify
Shopify is a leading cloud-based eCommerce platform that enables businesses of all sizes to create and manage online stores. Founded in Ottawa, Canada in 2006, Shopify powers over 4 million stores in 175+ countries and processes hundreds of billions of dollars in merchant sales annually.
| Shopify | |
|---|---|
| Status | 🤝 Community |
| Type | eCommerce CMS / SaaS |
| License | Commercial (Proprietary) |
| Language | Ruby on Rails (backend) / Liquid (themes) |
| Database | |
| Latest Version | |
| Release Date | |
| Website | Official Site |
| GitHub | Repository |
Overview
Shopify was founded by Tobias Lütke and partners who initially tried to build an online snowboard shop, only to find that existing eCommerce solutions were inadequate. They built their own platform, open-sourced the storefront framework, and launched Shopify as a product in 2006. The company went public on the NYSE in 2015.
Shopify is a fully hosted, all-in-one eCommerce solution — merchants get hosting, security, CDN, payment processing, and store management under one roof. This makes it particularly attractive for non-technical users who want to launch a store quickly without managing servers or software updates.
For developers, Shopify offers an extensive App Store with 10,000+ apps, a full REST and GraphQL Admin API, webhooks, custom theme development using the Liquid template language, and the Hydrogen framework for headless storefronts built with React.
Key Features
- Online Storefront — Fully hosted storefront with 100+ professional themes
- Shopify Payments — Built-in payment processing (2% fee waived vs third-party gateways)
- Point of Sale (POS) — Sell in-person with Shopify POS hardware and app
- Multi-channel Selling — Sell on Facebook, Instagram, TikTok, Amazon, eBay from one dashboard
- Inventory Management — Track stock across multiple locations, set low-stock alerts
- Shopify Shipping — Discounted shipping rates with USPS, UPS, DHL
- Abandoned Cart Recovery — Automatic emails to recover abandoned carts
- Subscriptions — Sell recurring subscription products (via apps or Shopify Subscriptions)
- Shopify Markets — Sell internationally with multi-currency, multi-language, local payment methods
- Shopify Hydrogen — React-based framework for headless storefronts
Installation
Shopify is a SaaS platform — no installation is required. Getting started:
Step 1: Create an Account
Visit shopify.com and start a free 3-day trial (then $1/month for 3 months on basic plans).
Step 2: Set Up Your Store
# No server setup needed. Access your admin at:
# https://YOUR-STORE.myshopify.com/adminTheme Development (Liquid)
# Install Shopify CLI
npm install -g @shopify/cli @shopify/theme
# Authenticate
shopify auth login --store your-store.myshopify.com
# Download your theme for local development
shopify theme pull
# Start local development server
shopify theme devHeadless with Hydrogen (React)
npm create @shopify/hydrogen@latest
cd my-hydrogen-app
npm install
npm run dev
# Visit http://localhost:3000API Reference
Shopify provides REST and GraphQL Admin APIs plus a Storefront API.
Storefront API — Fetch Products
query {
products(first: 10) {
edges {
node {
id
title
description
priceRange {
minVariantPrice {
amount
currencyCode
}
}
images(first: 1) {
edges {
node {
url
altText
}
}
}
}
}
}
}JavaScript (Storefront API)
import { createStorefrontClient } from '@shopify/storefront-api-client';
const client = createStorefrontClient({
storeDomain: 'your-store.myshopify.com',
publicStorefrontToken: 'YOUR_STOREFRONT_TOKEN',
apiVersion: '2024-01',
});
const { data } = await client.request(`
query { shop { name primaryDomain { url } } }
`);
console.log(data.shop.name);Admin API — Create Product
curl -X POST https://your-store.myshopify.com/admin/api/2024-01/products.json -H "X-Shopify-Access-Token: YOUR_ACCESS_TOKEN" -H "Content-Type: application/json" -d '{
"product": {
"title": "My Product",
"body_html": "<p>Product description</p>",
"vendor": "My Brand",
"product_type": "T-Shirts",
"variants": [{"price": "29.99", "sku": "SKU001"}]
}
}'Pricing
| Plan | Monthly Price | Transaction Fee | Best For |
|---|---|---|---|
| Basic | $39/month | 2% (waived with Shopify Payments) | New stores |
| Shopify | $105/month | 1% | Growing stores |
| Advanced | $399/month | 0.5% | Scaling stores |
| Shopify Plus | From $2,300/month | 0.15–0.25% | Enterprise |
| Starter | $5/month | 5% | Social selling only |
Pros & Cons
| ✅ Pros | ❌ Cons |
|---|---|
| Easiest setup for non-technical users | Monthly fees are ongoing costs |
| 10,000+ apps in App Store | Transaction fees if not using Shopify Payments |
| Built-in payment processing | Limited customization vs open-source |
| 24/7 support on all plans | App costs add up quickly |
| Excellent multi-channel selling | Liquid template language has learning curve |
| Shopify Payments in 20+ countries | Locked into Shopify ecosystem |
| Hydrogen for headless storefronts | Export data is cumbersome |
Community & Support
- Help Center: Shopify Help Center
- Developer Docs: Shopify Dev Documentation
- Community Forum: Shopify Community
- Partners Program: Shopify Partners for agencies and developers
- Changelog: Shopify API Changelog
See Also
- WooCommerce — Self-hosted WordPress eCommerce
- eCommerce CMS platforms
- SaaS CMS platforms